4 Tips for Increasing Traffic to Your Pricing Page
Getting visitors to your pricing and services page is essential to turning visitors into leads and customers. Developing a page that attracts visitors organically might be an issue or problem you’re experiencing… but lucky for you, you’ve landed on this blog.
In this article, you’ll not only learn ways to attract visitors to your pricing page, but also helpful tricks you can use on every other page of your site to draw visitors. If you only focus on traditional marketing strategies, then you’ll miss out on potential customers in other arenas. Below, you will learn tips on increasing visits to your pricing page and your site as a whole.
Tip #1: Add Long Tail Keywords to Your Pricing Page
While short keywords may have high search volume, most of your traffic is likely coming from your long tail keywords. Searches that include 5 or more words generally account for about 70% of impressions. Long tail keywords are less competitive than their short counterparts, so your CPC for long tail keywords will be relatively low. However, don’t spend hours developing long tail keywords, either; it is more effective when they build up over time. The Google Keyword Planner will be your best friend during this process.
As you can see, some of these suggestions may not work for your business specifically. However, you can still add your company name or other tag lines to increase conversions from these long tail keywords.
Remember: as the number of words in a search term increases, so does that term’s conversion rate. This means that if you stay up to date with and target these queries, you’ll in-turn reduce your bounce rate and increase your conversion rate.
Tip #2: Define Your Customers Objectives and Pain Points
To truly get into the minds of your potential customers, you will need to answer their questions before they even talk to your sales team. You want your pricing page to be informative, but also not overbearing. Before you start designing your pricing page, think of objectives the customer might have. For example:
“I only have XX budget and need X% increase in visits – what do you offer?”
Your pricing page will have to answer what your customers get out of working with you, since that is what they will be looking for the second they land on the page. When you brainstorm and identify possible user objectives, consider reworking those objectives into long tail keywords; remember to not overuse them, as well, because you don’t want to end up keyword stuffing.
So, you’ve leveraged long tail keywords to bring visitors to your pricing page. What next? You should make sure that each pricing plan is clearly defined, so the potential customer is not confused. What you name each pricing plan is also extremely important. For example:
Our pricing levels are Basic, Professional and Enterprise. With those terms, it is clear which package is which, as are the benefits of each level. When everything is on the page and in a clear, concise format, the customer will have less questions when they ultimately speak with your sales team.
Tip #3: Write Titles and Meta Descriptions That Others Can’t Resist
The meta title and meta description of your pricing page are huge determinators of how your page will appear in search results. Writing a compelling title and interesting description will make you stand out in search results. On the other side of the coin, however, if your copy is boring and doesn’t offer any compelling reasons for users to click, you’ll get much less traffic.
Remember to add keywords in your meta descriptions and titles, because they will be in bold in search results, which increases the likelihood of someone clicking through to your page. Add unique tag lines or offers to win visitors over from the search results page and deter them from clicking on your competitors’ links. Want to get ahead of your competitors? Right-click on pages and click Page Source to view their meta description!
In your meta description, you have to keep copy short and compelling (less than 150 words) to convince customers to click on your link. You may also want to consider doing A/B testing to see what descriptions get more conversions.
Tip #4: Leverage Internal Links
When you have high-ranking pages, you should use them to convert other pages through internal links. For your pricing page, internal links hosted on your Home or About Us pages would be ideal for this purpose, because those are pages users will often visit to find pricing and services information. Having your pricing and services page in your header or footer will reduce bounce rates, as well; some potential customers only have a few minutes to look for what they need, so make sure it is easily accessible.
Do you have any tactics you use to increase visits to a specific page? If so, comment below!