6 Reasons Why Your Business Should Focus on Video Marketing
Consumers are bombarded with so much content nowadays that it can be overwhelming. You might be wondering, then, how you can compete with all the content vying for users attention? The answer is video.
It’s no surprise that video marketing has increased in popularity in recent years. More and more people would prefer to watch a video than read text because videos are easier to process. In fact, studies have shown that our brains process video 60,000 times faster than text. Still not convinced? Here are six reasons why your business should focus on video marketing.
1) More Views and Shares
It’s no secret that visual content gets viewed and shared more often on social media platforms. But, did you know that viewers are more likely to share and re-share videos more than any other type of visual content?
According to HubSpot, 78% of people watch videos online every week, and 55% watch videos online every day. Videos are more likely to grab the attention of viewers and compel them to share what they’ve seen.
2) SEO Benefits
Not only are videos viewed and shared more often, but they also provide SEO benefits. Google’s algorithm favors rich media, including videos. The fact that Google owns YouTube plays a big part in that.
According to Movvly, sites that contain a video are 53 times more likely to show up first in Google search results. Adding interesting titles and descriptions of videos can also help with SEO.
3) Increased Audience Engagement
Human interaction and connection has started to get lost as more companies conduct business online. However, videos can be used as a way to reconnect with and engage users.
Videos can be interactive and can even elicit an emotional response in viewers, causing them to feel more connected to your brand. They can also be a great way to educate, entertain, or inspire users to take some sort of action.
4) Stay Relevant
Although more businesses have realized the importance and potential of videos, some still haven’t taken the plunge by making video a priority in their marketing plan. If that’s you, consider this: The Huffington Post reports that 74% of Internet traffic will be from videos in 2017. That percentage is only expected to increase in coming years. In fact, a Cisco study indicates that 90% of Internet traffic will be from video by 2019.
5) More Conversions and Sales
Studies have shown that 74% of viewers who watched a video explaining a product ended up buying the product. Studies have also shown that including a video on a landing page can increase conversions by 80%. Using a video on your landing page can put a face to your business, which can help to humanize your business and instill a sense of trust in viewers.
6) Better Engagement with Mobile Users
The number of people using their phones to access web content continues to increase. This also means that more people are using their phones to access video content as well. There are about 500 million people watching Facebook videos everyday and most of them are watching them on their phones. Don’t miss out on the opportunity to connect with and engage mobile users by choosing not to make video a priority.
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