How to Build a Launch Pad Website Using Growth Driven Design
Growth Driven Design, also known as GDD, is the new approach to web design. More and more organizations make the switch to GDD every day, and are always thankful that they do. Utilizing GDD within your marketing strategy will help you optimize the conversion process and finally achieve the results you’ve been seeking. If you’re unsure how GDD works, go ahead and flip through our article that explains it all.
You’re probably sifting through this article to learn how to build a launch pad website and trying to connect the dots on GDD for your business. Throughout this brief how-to, you’ll learn all the ins and outs of what constitutes a launchpad website, how to build one and how they work in the larger scope of GDD. Let’s get started!
Here’s the building blocks of what your launch pad website will be comprised of:
Three Building Blocks to Choose From
Just as every organization’s brand and mission is unique, so, too, is their website designing process. GDD provides design and modifications in real-time; however, every organization has specific needs and goals for their website. There are three different ways to begin building a launch pad website using Growth Driven Design.
1. Start from scratch
This approach is suitable for organizations that seek to redesign their entire website and start from scratch with a new site. Reasons a company might take this approach vary, depending on how dated their existing website is, their website’s user experience or if their interface is causing incompatibilities (not optimized for mobile). Whatever the reason a company might start from scratch with GDD, the core idea is to scrap the entire site and start building a launch pad with a clean slate.
2. Working on a budget
You could consider this approach the middle ground between full-scale redesign and minor alterations. Building your launch pad website from here is ideal if you believe the skeleton of your website is good, but the “meat” of your site just isn’t producing desired results or gaining enough traction. This can also be a viable option if you’re working within a modest budget and don’t want to take the redesign plunge all at once.
Typically, organizations will want to change up their existing website with a revamped header, footer and navigation pages, or revisions of the most impactful pages, etc. All of these alterations should generally be mapped out in phases following GDD’s best practices.
3. Just a few tweaks here and there
While this is the simplest of the three Growth Driven Design approaches, it is still a great design tool for websites. This approach is for those who love their site as it currently stands, but also feel there are a few minor design elements that could be adjusted to improve their results, such as their data collection process and communication channels (such as messaging or a live chat interface).
Your Launch Pad Website Wishlist
Whatever building block you’re starting with, your launch pad website will have the kickstart formula you need to drive results. Your launch pad site is your bare bones, purely functional website consisting of 5-6 major site pages. To create your launch pad website, you will need to do the following:
- Create a wishlist of ideas essential for your organization’s website – this is the base list of functions and core items that your GDD team will work with.
- Next, narrow that wishlist down to the top ten or twenty priority items that you feel are the most urgent. These priority items are what will be used to create your launch pad websitein the early stages of GDD.
- With priority items selected, your GDD team will begin to implement these items on your website and evaluate their performance in real-time.
- In the next days and weeks after changes are implemented, you’ll record the results and adjust/optimize site items based on your user activity – think SMART goals, but with design!
Why is this Important?
Gaining user feedback and insight in real-time on your launch pad site – how users are actually navigating and using your site – will be what drives increased results for your organization. GDD also creates added value for users and entices them to stay on your website longer. A launch pad site, in conjunction with GDD, is a great ally to help bolster website traffic and improve customer conversion rates.
Growth Driven Design breaks down the design process into stages, which provides real-time results for both users and organizations. Likewise, building a launch pad website prioritizes an organization’s needs and wants and allows those organizations to implement changes in phases.
A Launch Pad Website In a Nutshell
Launch pad sites are not a one-size-fits-all solution; building a launch pad site requires you to compile a wishlist and implement priority items first to kick off the GDD process. By doing so, you’ll produce higher results and create a better user experience.
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