Attraction Recruiting

73% of candidates start with a Google search when looking for new jobs. (Career Builder, 2016) Attract job seekers, even passive seekers simply looking to educate themselves, using inbound methods.

• Attract job seekers.
• Engage top talent.
• Convert applicants.
• Nurture top recruits.
• Measure engagement.

The tactics for attraction recruiting include strategy for inbound recruitment marketing, content creation, educating, and measuring data – the inbound methodology, built for recruiting top talent. Trending Up’s team then coaches your recruitment team on nurturing the top recruits so that when you make a job offer, they’re more likely to accept.

• Difficulty Sourcing Candidates
  Attraction recruiting fills the talent pipeline by bringing these job seekers directly to your site for knowledge.

• High Cost-Per-Hire, Slow Time-to-Hire
  Attraction recruiting helps lower costs by keeping your recruitment pipeline full for high-priority, repeated positions.

• Measure and Keep Engagement
  Attraction recruiting enables your recruiters to keep candidates engaged throughout the process. Candidates want to hear from you; 59% want to hear whenever you have an update. 36% want to hear from you even if you don’t have news. (LinkedIn, 2015).

• The attraction recruiting method nurtures candidates with continued communication and education.