You may have heard a lot about inbound marketing the past few years and wondered if it is the right solution for your business. In many cases, the answer is yes! Inbound marketing is a wonderful way to build excitement for your brand and draw in customers in a way that doesn’t feel like heavy-handed marketing. Learn more about this technique and how Viral Element can help you launch your inbound campaign. Inbound marketing could be your key to bringing in new leads and connecting with your old customers in new ways.
While inbound marketing may take time and commitment, there is no reason you have to be the one who puts the effort into the task. Viral Element can help you build your online marketing programming using an inbound strategy that draws customers into your website. Your clients never even realize they are the target of a marketing campaign. They are merely receiving information or services they needed anyway — that is the beauty of inbound marketing.
We position you as a thought leader within your specific industry by generating social synergy around content posted on your website. Thought leadership begins with blogging — an excellent way to attract new visitors. Potential customers appear when they search for the rich, original content on your site. Through social media, blogging, search engine marketing and other inbound marketing tactics, our inbound marketing efforts increase your website visibility and your business’s bottom line.
Inbound marketing sets your digital presence up to meet today’s potential buyers where they are looking for solutions. The method is simple:
- Attract visitors to your site
- Convert the ideal visitors to leads
- Nurture these leads until they close as customers
- Delighting customers converts them to promoters
Throughout the inbound marketing process, measuring and analyzing the results ensures that you’re using proven methods that help you meet your business goals. Marketers who check their metrics 3x+ times a week are over 20% more likely to achieve positive ROI. (Hubspot, State of Inbound, 2016)
Attract potential buyers, even passive researchers simply looking to educate themselves, using inbound methods.
