Content Marketing

Website content is often undervalued despite the fact that it is the single most powerful influence on search engine ranking. By looking at critical metrics, such as on-site behavior and engagement, our team of talented strategists determines keywords and upgrades that matter to both search engines and your prospective customers.

Our goal for you is:

• Growth generation
• A web presence that matters to your target audience
• Enhanced page ranking
• Increased traffic to your site
• A more consistent return for your website investment

Through our search engine optimization services, you receive reports and updates that highlight the progress of your SEO campaign. We explain each step if the strategy in terms that you will understand, too.

Content is a key force in brand generation, as well because it establishes you are a thought leader in your industry. Our content will educate and engage your audience.

• Web pages
• Blog posts
• eBooks
• Whitepapers
• Checklists
• Downloadable guides
• Videos
• Webinars
• Infographs
• Slide presentations
• Podcasts

By leveraging a variety of content formats, we make you stand out as the best of the best in your field.

Our job is to learn about you and your business and generate content in a way that appeals to your ideal buyer. Through in-depth research, we create personas that focus our content strategies and pinpoint your unique challenges. Personas are mock customer profiles that provide insight to who might need your products or service and what customers may be falling through the cracks. This process is the heart of inbound marketing and helps us create a targeted campaign designed to draw in new prospects that you can convert to life-long customers.

Our services expand beyond just your business website, too. We take your content and publish it to mainstream sites around the web such as social media groups, trade organizations and community websites. With guest blogs and other inbound marketing techniques, we will drive traffic to you.

From ideation to SEO optimization to content generation to website updates, Viral Element is a full-service inbound marketing agency dedicated to fulfilling your content management needs using proven techniques. With our help, your website becomes your best asset instead of an afterthought.