Video Production

Chances are that video ­– the one that made you drop everything you were doing and indulge in distraction – was one you stumbled upon during a habitual newsfeed swipe through one of your many social media apps. You probably swiped past dozens of videos before landing on the one that stole your attention. So why did you stop there?

The truth is, in this era of abundant media, users are more selective than ever. Seldom do consumers click on videos because they want to be sold something. So falling under that “cheap commercial” umbrella is essentially a death trap for businesses hoping to reel in more business.

Our proven process begins with understanding your business goals. Your story is carefully planned, developed and produced by video production professionals who know what it takes to tell a great story. Calls-to-action can be used in your video to convert viewers into qualified sales leads in order to prove measurable ROI.

One phenomenal example of this, is this video by the well-known granola company, Nature Valley. Never once in this story do you hear the words “Nature Valley.” It’s not loudly plugging itself. It’s tugging at multi-generational heartstrings and the values in which the brand aligns with. Now that’s a video worth sharing! And yes, their brand is shared along with it. Tell the story that aligns with your brand’s core values. Make it personal. Make it emotional.